Bushwook Analytica (2019)



Politicians and marketers now use data and targeted advertising to try to change our behaviors and influence our worldviews. But why should these tools only be available to people in places like Washington DC, Manhattan and London?

Bushwick Analytica is a series of workshops that were held at Bushwick Public Library inviting local middle schoolers to harness the power of data driven advertising and develop and promote their own targeted campaigns. These sessions delve into the inner workings of internet advertising, and the many ways that data is collected online and used to categorize us.

The production budget for this project was then used to publish the students’ advertising campaigns on Google's targeted advertising platform. Images and texts from the campaigns and demographics used for targeting are shown below.


Workshop at Bushwick Public Library, 'Tega Brain – Bushwick Analytica, 2019. © the artist. Photo: Cassidy Haney

Workshop at Bushwick Public Library, 'Tega Brain – Bushwick Analytica, 2019. © the artist. Photo: Cassidy Haney.



Workshop at Bushwick Public Library, 'Tega Brain – Bushwick Analytica, 2019. © the artist. Photo: Cassidy Haney


Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist. 


Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist.


Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist.



Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist.

Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist.


Targeted Advertising Campaigns, 'Tega Brain – Bushwick Analytica, 2019. © the artist.


CREDITS

Commissioned by Privacy in Public a new initiative funded by NYC Digital Safety: Privacy & Security. Supported by City of New York Mayor’s Office of the Chief Technology Officer.