Cold Call (2023)

Custom call center software, purchased phone numbers, offset methodology and data dashboard.

If you could speak to executives working in oil, gas and mining, what would you say to them?

Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. Ars Electronica, 2024. Photo by Luka Carlevaris. 

Cold Call: Time Theft as Avoided Emissions is an unconventional carbon offsetting scheme that draws on strategies of worker sabotage and applies them in the context of high emission companies in the fossil fuel industry. Time theft is a strategy to deliberately slow productivity, where workers waste time and are therefore paid for periods of idleness. For example, fake sick days, sleeping on the job, extended lunch breaks, or engaging in non-work related activities like social media or unrelated phone calls.

The Cold Call installation takes the form of a call center, where audiences are invited to connect by telephone to executives in the fossil fuel industry and instructed to keep them on the phone as long as possible. The cumulative time stolen from these executives is then quantified as carbon credits using an innovative new offsetting methodology.

Read the white paper, Time Theft as Avoided Emissions, that describes the methodology here.



Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.

Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.

Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.

Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.
Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.

Call Center Dashboard. 'Tega Brain and Sam Lavigne – Cold Call'. Ars Electronica, 2024. Photo by Luka Carlevaris.

Exhibition view. 'Tega Brain and Sam Lavigne – Cold Call, Eindhoven'. STRP Festival, Eindhoven, 2023. Photo by Boudewijn Bollmann.